Varian came to us asking for D2C marketing for a new software platform, called RapidArc, that enables radiation oncologists to deliver treatment much faster than conventional radiotherapy. We not only wanted to promote RapidArc’s innovation, but also Varian’s commitment to fighting cancer with heart. As part of the campaign, we developed Dear Cancer, which you’ll see was included in the concept for the TV spot above.
The result: an incredible ROI for RapidArc advertising, and a ongoing campaign for Dear Cancer.
ClientVarian Medical SystemsServicesVideo | Art Direction | Concept & Creative